Who We Are

We are the UK's leading supplier of confectionery, nuts and snacks supplying our customers with some of the most incredible food and sweets from all around the world, including Japan, America, Sweden, The Middle East and of course the UK. Our brand was born in Cardiff in 1973 as a local store, supplying the needs of our community. As time went on, we began to see a gap in the market, so in 2011 we became suppliers to local shops and restaurants in Wales, London & South East England. Fast forward to today, our warehouse supplies customers all over the UK.

Customer service is always at the forefront of our business (as well as our love of confectionery!), which is why our prices are always the best around and we make the ordering process as seamless as possible for you. Whether you are ordering some of your favourite retro sweets that you would dream about all day as a child or your wanting to try some of the delicious international sweets and drinks we stock, we’ll aim to get your delivery to you as quickly as possible.

Shop Our Incredible International Confectionery

There is something so incredible about tasting different confectionery from all around the world and getting it delivered to your doorstep in a matter of days. At HIFF, we choose all the products we sell on our page giving our customers the chance to try a wide variety of sweets, snacks and more from different countries. We are incredibly pleased to offer worldwide brands such as Meiji Hello Panda from Japan, American products like Laffy Taffy, Jelly Belly and so many more.

Click on any of the categories below to explore our full range of products.